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Know Your Numbers: Know Your Cash Flow

Writer: Chris McCormack
Chris McCormack
11 minutes ago
1 min read

Your business is profitable, so why is there no cash in the bank?


In this episode of the Know Your Numbers Podcast, Chris McCormack explains why business owners need to understand more than just their Profit & Loss statement. He breaks down the differences between profitability, cash flow, and the balance sheet - and why overlooking these numbers can lead to unexpected tax bills and poor financial decisions.



Know Your Numbers Podcast • Episode 167


Cash flow is more than just money coming in and going out - it's the financial heartbeat of your business. Understanding when money enters and leaves your accounts helps you make informed decisions, meet financial obligations, plan for growth, and avoid unnecessary financial stress. A healthy cash flow strategy ensures you have the resources to operate confidently today while preparing for tomorrow's opportunities. Remember, profitability is important, but cash flow keeps your business moving.


That's why we see value in meeting with our clients on a quarterly basis.


Key learnings in this episode:

  • Three Key Statements

  • Profit Yet No Cash

  • Debt Principal Trap

  • CFO Cash Clarity

  • Profit First Buckets

  • Biblical Stewardship

  • Hidden Debt Disaster


Don't wait until tax season to discover that your business made a profit but has no cash to show for it. Understand where your money is going, protect your financial position, and finish the year strong. We offer guidance at Better Books.




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